Charlotte Piccinetti.

Oversaw the performance of the Shopify e-commerce store, analyzing user behavior and identifying areas for CRO (Conversion Rate Optimization) to boost online sales and engagement.

Designed and executed marketing automations across social media, email campaigns, CRM flows, sales team coordination, and client segmentation, contributing to a cohesive omnichannel strategy.

Led the planning and execution of product launch timelines, coordinating cross-functional efforts between R&D, marketing, and commercial teams.

Developed, reviewed, and scheduled educational and promotional content tailored to healthcare professionals and final consumers, ensuring both regulatory compliance and brand voice alignment.

Collaborated with the sales team to align messaging, provide timely marketing assets, and support lead nurturing strategies.

Develop strategies to attract new business opportunities and target potential clients or customers for Aigot's products/services leads.

Engage with potential customers via phone calls, emails, and other communication channels to understand their needs and educate them on the company's products or services.

Develop a deep understanding of the company's products or services to effectively communicate their features, benefits, and value propositions to potential customers.

Deliver compelling presentations to prospective clients, highlighting how the company's offerings can address their specific needs and challenges.

Create and present sales proposals or quotes that outline the terms, pricing, and conditions of the proposed sales agreement.

Negotiate terms and conditions with customers, addressing any concerns or objections they may have to facilitate the closing of deals.

Utilize Customer Relationship Management (CRM) tools to manage and document interactions with leads and customers. Keep accurate records of customer communications, sales activities, and deal progress.

Stay informed about industry trends, competitor products, and market conditions to effectively position the company's products or services.

Track and analyze key performance indicators (KPIs) such as conversion rates, call volumes, and revenue generated. Provide regular reports on sales activities and results.

Stay updated on industry best practices, sales techniques, and product knowledge to enhance performance and contribute to personal and professional development.

Video Editing & Social Media Planning: Produced and edited short-form video content for Instagram, TikTok, and YouTube Shorts, tailored to platform-specific algorithms to boost reach and engagement.

Social Media Management & Reporting: Managed content calendars, scheduled posts, and monitored performance metrics across social channels. Leveraged analytics to refine content strategies, resulting in a 20% increase in engagement over five months.

Content Management: Developed and curated engaging posts that aligned with brand voice and marketing goals. Optimized for SEO to increase organic reach.

WordPress Updates: Regularly updated the company’s WordPress site with new content, blog posts, and multimedia, enhancing user experience and SEO rankings.

B2B and B2C Sales: Drove revenue by developing tailored sales strategies for corporate clients, private events, and individual customers, fostering partnerships with local businesses and community groups to expand market reach.

Full-Funnel Content Marketing: Executed content strategies that targeted each stage of the customer journey, enhancing brand visibility, driving lead generation, and increasing customer retention.

Advertising Campaigns: Managed Facebook and Instagram ad campaigns via Meta Business Manager, optimizing targeting and ad spend to maximize reach and conversions, contributing to a 30% increase in monthly leads.

PR and Media Outreach: Built relationships with local newspapers and blogs to secure media coverage, resulting in increased brand visibility and credibility within the community.

Micro-Influencer Collaborations: Strategically collaborated with micro-influencers to generate user-generated content, expand brand awareness, and reach niche audiences effectively.

Discovery Platform Management: Oversaw listings on Viator, GetYourGuide, Eventbrite, and Facebook Events, increasing visibility on major discovery platforms and improving lead generation.

Static and Audio-Visual Content Creation: Produced visually appealing static content and led audiovisual projects from scripting to casting, ensuring alignment with brand voice and storytelling goals.

Product Knowledge & Scent Expertise: Educated customers on various fragrance profiles, matching products to individual preferences and needs, and building trust through knowledgeable recommendations.

Customer Service & Interpersonal Skills: Provided attentive and friendly service, creating a welcoming atmosphere that encouraged customer loyalty and repeat visits.

Sales Techniques & Upselling: Utilized persuasive communication and sales techniques to introduce complementary products, increasing sales volume and average transaction value.

Brand & Product Presentation: Maintained product displays according to brand standards, ensuring an appealing and organized presentation that attracted customer interest and highlighted brand quality.

Attention to Detail & Organization: Managed inventory, kept accurate records, and ensured a seamless flow in daily operations, supporting both sales efficiency and customer satisfaction.

Social Media Management: Curated and scheduled content across platforms to foster audience engagement and build a cohesive brand image for emerging music artists.

Advertising Campaign Support: Assisted in the execution of paid social media campaigns, optimizing targeting and ad performance to maximize engagement and reach within the music audience.

Music Artist Brand Reputation Support: Monitored and responded to audience interactions, managed reputation, and leveraged trend insights to enhance artists’ public image and foster a strong community connection.

Music Artist Interviews: Conducted interviews with emerging artists, crafting compelling narratives that highlighted their journey and connected with audiences, adding depth to the brand’s blog and social media content.

Blog Writing: Produced engaging blog posts tailored to the music industry, incorporating SEO best practices to drive organic traffic and establish the brand’s voice in the digital space.

Graphic Design: Designed visually appealing graphics for social media, aligning with brand aesthetics and enhancing content engagement.

Front Office Assistance: Delivered personalized assistance to students navigating cross-border educational transitions, enhancing their experience through excellent customer service and empathy.

Back Office Support: Managed administrative tasks, including data entry, document organization, and coordination with internal departments to facilitate efficient operations within the international mobility office.

Event Support & Brand Ambassador: Represented the university at international events, promoting the institution's values and supporting event logistics to ensure successful engagement with prospective students.